People, mainly women, have always wanted to appear younger, firmer, youthful, etc. Most have been ashamed of their age and would lie when asked. We all know older women like this. The ones that get the face lifts, the breast augmentation, the eye lift, the neck lift, etc, etc. Why be ashamed of your age and your aging body? That is the message of this ad. Be proud of yourself and the body you are in, there is no need to appear younger than you are, just a need to be healthy. Society and advertisements have put a negative view on age and had promoted countless ways to appear younger. But why? Be proud of who you are and who you have become.
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